2. Introduction

We want to create a new cryptocurrency donation culture with brand partners who share social values.

DonaBlock is a platform that gives consumers the opportunity to receive intermediate profits (ShopBack) from the process of distributing and selling products in everyday life such as shopping, dining out, and travel which is then able to be donated to charities or NGOs ("ShopGive") of their choice. We aim to create social and economic value at the same time.

By the participation of merchandisers, brands and consumers in charitable activities through the daily consumption from myself, my neighbors and the world, there will be a re-evaluation of social values by all parties. DonaBlock is the ‘beginning’ of a beautiful world.

My everyday consumption can change the world,

Thinking about the impact of my everyday consumption on society,

Purchasing social economy products that embody various values, and supporting their value,

Through DonaBlock, we can make progress towards the society we desire through our consumption.

"ShopGive" is about consuming, not because of reasons like "kind behavior, good deeds", but because it satisfies my needs and creates a positive change.

Social value means values that can contribute to the public interest and community development in all areas such as society, environment, and culture, not just economic value. For example, social safety, care for socially vulnerable groups, creation of quality jobs, co-prosperity, and social integration are all included in social value.

Currently, the world is facing various social problems including social polarization and inequality, and in particular, the crisis brought about by the COVID-19 pandemic. From this, the importance of social value that focuses on individuals and communities rather than profits and efficiency is being highlighted even more.

We aim to create value for society by identifying various services within the company's value chain and incorporating these services into the company's business strategy. This is known as "Creating Shared Value" and involves pursuing both social and economic value simultaneously. To do this transparently and accurately, DonaBlock is issuing a cryptocurrency called Dona token.

DonaBlock is a blockchain utilising platform for conducting ‘smart contracts’, in which the process of contract execution and verification is automated on the network. From the moment a "ShopBack" is received to the moment a "ShopGive" is made, everything is handled directly and without additional cost, without interference from individuals who would verify the conditions for contract execution. Based on the low cost and trust in accordance with the agreement, contracts are safely executed, and the donation history is transparently disclosed so that consumers can view and analyze it, creating a culture of donation in which brands and consumers can trust and donate.

DonaBlock’s cryptocurrency is fast, transparent and safe.

DonaBlock will begin the "ShopGive" Campaign, a charitable donation activity to accomplish social value together.